This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a

purchase from skisportools.com (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about

your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you

browse the Site, we collect information about the individual web pages or products that you view, what websites or

search terms referred you to the Site, and information about how you interact with the Site. We refer to this

automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous

unique identifier. For more information about cookies, and how to disable cookies, visit skisportools.com.

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type,

Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” ares

electronic files used to record information about how you browse the Site.

Additionally when you make a

purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name,

billing address, shipping address, payment information (including credit card numbers [[INSERT ANY OTHER PAYMENT TYPES

ACCEPTED]]), email address, and phone number. We refer to this information as “Order Information”.

When we

talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order

Information.

How do we use your personal information?
We use the Order Information that

we collect generally to fulfill any orders placed through the Site (including processing your payment information,

arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order

Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in

line with the preferences you have shared with us, provide you with information or advertising relating to our products

or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in

particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics

about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising

campaigns).

Sharing you personal Information
We share your Personal Information with

third parties to help us use your Personal Information, as described above. For example, we use WordPress to power our

online store–you can read more about how WordPress uses your Personal Information here:

https://www.wordpress.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site

— you can read more about how Google uses your Personal Information here:

https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here:

https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with

applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we

receive, or to otherwise protect our rights.

Behavioural advertising     
You can opt out of

targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
–

Google: https://www.google.com/settings/ads/anonymous
– Bing:

https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt

out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s

data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about

you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this

right, please contact us through the contact information below.

Additionally, if you are a European resident

we note that we are processing your information in order to fulfill contracts we might have with you (for example if you

make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally,

please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order

Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or

for other operational, legal or regulatory reasons.

Contact us
For more information about

our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at

[email protected] or by mail using the details provided below:[email protected]